• Company will use funds to strategically expand sales through impactful above the line and below the line activations.
• Happy Nature currently serves more than 1,00,000 customers with over 15,000 orders processed daily.
• The company addresses the challenges faced by small farmers by providing them access to resources and markets.

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Happy Nature, a direct to consumer breakfast brand, has recently secured $300,000 in a Pre-Series A funding round led by Inflection Point Ventures (IPV). This investment will enable Happy Nature to further expand its mission of providing high-quality, ethically sourced milk, dairy, and breakfast essential products to its customers. Vikas Singh, CEO of Happy Nature, says that with this infusion, the company will strategically expand sales through impactful ATL and BTL activations.

The funds raised in this round will be utilized for various purposes, including branding, technology upgrades, processing plant enhancements, and geographical expansion. Happy Nature aims to strengthen its sales, marketing, and branding efforts, accelerate sales growth, and enhance customer engagement initiatives.

Commenting on the deal, Rahul Wagh, Managing Director, Inflection Point Ventures, says, “Happy Nature is emerging as a preferred D2C brand for thousands of consumers as it is using a tech-enabled platform to help farmers sell their products to newer catchment areas.” Happy Nature currently has business operations in Delhi, Noida, Gurgaon, Karnal, Panipat, Ludhiana, Ambala, Zirakhpur, Panchkula, Chandigarh and Mohali serving more than 1,00,000 customers with over 15,000 orders processed daily.

Happy Nature is a tech-enabled company operating in India’s dairy industry, which is the largest milk producer in the world. The company addresses the challenges faced by small farmers by providing them access to resources and markets. It also caters to consumer concerns by offering 100% clean label and preservative-free milk, dairy, and breakfast products through a convenient subscription and delivery model. Happy Nature aims to preserve the dairy way of life while ensuring the mutual benefit of farmers and consumers through its innovative approach.

Inflection Point Ventures (IPV), the lead investor in this funding round, has a track record of investing over Rs 600 crore across 190+ deals. IPV is an angel investing platform that supports new-age entrepreneurs by providing them with monetary and experiential capital. The firm connects entrepreneurs with a diverse group of investors and has recently launched a $50 million CAT 2 AIF Physis Capital to invest in pre-Series A to Series B growth-stage start-ups.

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Happy Nature currently operates in multiple cities, including Delhi, Noida, Gurgaon, Karnal, Panipat, Ludhiana, Ambala, Zirakhpur, Panchkula, Chandigarh, and Mohali. The company serves over 1,00,000 customers and processes more than 15,000 orders daily. Happy Nature’s strengths lie in its own dairy farm ecosystem, ensuring fresh, high-quality products, tamper-proof packaging for food safety, and an in-house last mile delivery system for seamless and reliable service.

Happy Nature aims to achieve an annual revenue of Rs 1,500 crore in the next five years by targeting a Serviceable Addressable Market of 55 million households and capturing a Serviceable Obtainable Market of 3,00,000 households.

Happy Nature’s recent funding round led by Inflection Point Ventures will fuel the company’s growth and enable it to expand its reach in the milk, dairy, and breakfast essential industry. With its commitment to quality, sustainability, and customer-centricity, Happy Nature is redefining the breakfast experience for consumers across India.

Source : Business Insider India Nov 16th 2023