Mr.Milkman by EverAg, India’s leading SaaS platform empowering over 125 dairy players and milk brands with customer subscriptions and deliveries, has reported an increment of 12 per cent in its milk throughput in 2022 compared to 2021. Last year, from January to December, the company facilitated the sale of milk worth INR 117 crores through its platform while, this year till December, they will be touching INR 130 crores, Mr.Milkman said.

Apart from milk, the top-selling value-added products for their clients have been bread and buttermilk, followed by ghee, dahi (yogurt), paneer, butter, and cheese.

Compared to 2021, Mr.Milkman has reported an incremental jump in the sale of bread and buttermilk on their platform, which grew by 125 per cent and 135 per cent, respectively. Furthermore, the sale of ghee increased by 22.44 per cent, dahi by 40 per cent, paneer by 9.27 per cent, butter by 29.10 per cent, and cheese by 15.55 per cent. With this Mr.Milkman records its highest sales recorded on its platform, post-pandemic, the dairy e-marketplace claimed in a press statement.

Not only dairy products but the demand for coconut water also increased on the platform phenomenally this year. In 2021, the platform recorded a sale of INR 46.50 lakh worth of coconut water across India, and this year they have already accounted for INR 1.86 crore, registering a jump of almost 300 per cent, the startup said.

“In the last two years, there was a significant drop in the consumption from higher-value dairy products to lower-value products across India. But this year has been good. Our revenues have gone up significantly. That is also because we invested heavily in upgrading our application to offer our customers a more dynamic user experience. In 2023, we will introduce new solutions to our software products.” Says the company’s Co-Founder & CEO, Samarth Setia.

Mr. Milkman is one of the leading dairy-tech players in India, having more than 100,000 subscribers on their app today. From the farm to the end consumer, the real-time analytics platform easily tracks all sales data, provides a complete performance overview, and enables informed business decisions, the dairy startup said.

Source : Agriculture Post Dec 22nd, 2022