Pulwama districts is leader in milk production in J&K state with total production of 310000 MT of milk in 2019-20. The Jammu Kashmir State Rural Livelihood Mission (JKSRLM) has launched UMEED program under central government assistance.

The district administration of Pulwama has established Automatic Milk Collection Units across the district. This administration is encouraging youth to be self dependant and self sufficient by establishing their milk collection business.

The youth of Pulwama both boys and girls have established their milk cooperative societies under UMEED scheme. They collect milk at these collection centers of the societies and later distributed in Kashmir valley.

This scheme is not only igniting the spirit of entrepreneurship in the youth of Pulwama district but also enabling them to generate more employment in the district.