How quick commerce is revolutionising India’s dairy cooperatives
It is a matter of great pride for the quick commerce sector that it is providing meaningful support to the dairy sector, which brings more than two crore farmers from…
People don’t want quarter inch drill.They want quarter inch holes
People don’t want quarter inch drill.They want quarter inch holes. Theodore Levitt wrote this in an article Marketing Myopia way back in 1960 . The context of this article is…
Amul asks top retail companies to ‘avoid’ deep discounting on its products
India’s largest dairy company Amul has written to leading offline and online retailers including Reliance Retail, Amazon, BigBasket and D’Mart, asking them to “avoid” deep discounting on its products for…