Smoodh: Milking a growing market of Dairy beverages
Parle Agro has embarked on a mission to make its flavoured milk Smoodh a Rs 5,000-crore brand by 2025. Launched two years ago, the manufacturer of fruit drinks Frooti and…
Parle Agro’s quest for ₹10 price point in scaling dairy milk beverages
In 2021, home-grown beverage manufacturer, Parle Agro (maker of Frooti and Appy Fizz) entered the dairy-based beverage business with the launch of Smoodh, its flavoured milk brand. Not only has…
Flavoured milk market will grow to be 71% of dairy drink in India by 2028
India may be one of the largest milk producers globally, Indian consumers associate milk with being healthy and just 37 per cent perceive milk to be a high source of…