Best Business Tips for FMCG Companies
Fast Moving Consumer Goods (FMCG) companies are typically involved in the production, distribution, and marketing of a wide range of consumer products that are sold quickly and at a relatively low…
FMCG, Dairy betting on double-digit sales growth this summer
Demand for ice creams and cold beverages like Cola have surged because of the onset of early summer and sales are likely to grow in strong double-digits this season, according…
Dairy sector might see further price hikes across India
Fast moving consumer goods (FMCG) companies kickstart their new year with high hopes of robust growth despite rising recession fears and persisting Covid like situation globally. The companies are optimistic about the urban and…
Budget 2023| With inflation fears less money in the hands of consumers
A consumer in Delhi now pays at least Rs. 8 more for a litre of packaged milk compared to the beginning of 2022 because of several price hikes by prominent…
What’s common between Amul and Parle G?
Consumers and brands alike were blindsided by the pandemic and subsequent lockdowns, but a few companies with operations outside India were slightly ahead of the curve. While the list of companies able to achieve…
‘It Is A Little Far-Fetched To Say App Ke Through Kranti Ho Jayegi’
India’s retail space is undergoing a churn it has not witnessed before. From the conflict between ecommerce and brick-and-mortar stores, the scene has now shifted to the emergence of technology-based…
The story of Osam Dairy : From bankruptcy to Rs 225 cr business!
When three friends from Jharkhand`s Ranchi ditched their well-paying corporate jobs, excellent career prospects and a steady roof above, to start a dairy farm, everyone warned them about the precarity…
Amul asks top retail companies to ‘avoid’ deep discounting on its products
India’s largest dairy company Amul has written to leading offline and online retailers including Reliance Retail, Amazon, BigBasket and D’Mart, asking them to “avoid” deep discounting on its products for…
FMCG Zeitgeist: Gearing up to serve the customer of tomorrow
The customer of tomorrow, in a fast-changing scenario, wants everything at the swipe of a screen and a click of a button. The customer of tomorrow is even unwilling to…
Marico, Dabur and Amul launched more Ayurvedic products during Covid
Evolving consumer needs during COVID-19 has prompted a slew of companies to look at ayurvedic products. Also, with government guidelines advising people to consume turmeric and giloy to prevent infection,…