Smoodh: Milking a growing market of Dairy beverages
Parle Agro has embarked on a mission to make its flavoured milk Smoodh a Rs 5,000-crore brand by 2025. Launched two years ago, the manufacturer of fruit drinks Frooti and…
Dulquer Salmaan campaigns for ‘Smoodh’ in South Indian markets
Parle Agro has launched Smoodh Fruit Smoothies under their dairy brand, Smoodh. Parle Agro has signed Dulquer Salmaan as the brand ambassador of ‘Smoodh’ for the southern markets of India.…
Parle Agro’s quest for ₹10 price point in scaling dairy milk beverages
In 2021, home-grown beverage manufacturer, Parle Agro (maker of Frooti and Appy Fizz) entered the dairy-based beverage business with the launch of Smoodh, its flavoured milk brand. Not only has…
How Parle Agro is milking the flavoured milk market with Smoodh
A few months ago, Nadia Chauhan went on an excursion to Patalganga River, some 60 km east of Mumbai. Nestled amid the rocky Sahyadri mountains and flanked by grassy vistas,…
Lactalis replaced Nestle to top the global top 20 dairy list of Rabo Bank
This channel covers dairy-related news from India and abroad. It will cover the top seven dairy news from the last seven days. The news will air on every Sunday. The…
Parle Agro signs Varun Dhawan for its dairy offering Smoodh
The company has launched a multi-channel campaign to drive reach and awareness Parle Agro has rolled out a campaign for its new dairy offering, Smoodh. The brand has roped in…
Export subsidy on SMP may bring back smiles on Dairy farmer’s face
This channel covers dairy-related news from India and abroad. It will cover top seven dairy news from last seven days. The news will air on every Sunday. The channel will…
Parle reenters dairy category with Smoodh Flavored milk
Twenty years after its brief flirtation with dairy products, Parle Agro Pvt. Ltd is back in the market with Smoodh flavoured milk, throwing a challenge to rivals such as Amul,…