Indian dairy giant Amul has signed as the regional sponsor of the Argentina football team for the upcoming FIFA World Cup beginning next month in Qatar on November 20, 2022. 

This is the first regional sponsorship deal in India in the history of Argentine soccer, as per TOI.

“Amul is proud to announce its association with the Argentina Football Association (AFA),” said Jayen Mehta, COO of the Gujarat Co-operative Milk Marketing Federation. In a statement, Argentina Football Association President Claudio Fabian Tapia said, “We are happy to have Amul being AFA’s first regional sponsor in India.”

Confirming the same, Amul tweeted in its own unique way by releasing this topical announcing itself as the proud regional sponsor of the Argentina football team. It also tagged Argentina Football Association in the tweet.

Source : India times Oct 4th 2022